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Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

Por: Osterwalder, Alexander.
Colaborador(es): Pigneur, Yves [autor.] | Bernarda, Gregory [autor.] | Smith, Alan [autor.].
Tipo de material: materialTypeLabelLibroSeries Editor: Hoboken John Wiley & Sons 2014Descripción: xxv, 290 páginas ilustraciones 24 cm.Tipo de contenido: texto Tipo de medio: sin medio Tipo de portador: volumenISBN: 9781118968055 (pbk.).Tema(s): Servicios al cliente Administración | Control de calidad | Administración de la producción -- Control de calidad | Planificación empresarial | Planificación estratégica | Relaciones con los clientes | Customer services -- Management | Quality control | Production management -- Quality control | Business planning | Strategic planning | Customer relations
Contenidos:
Contents: Canvas. Customer profile ; Value map ; Fit Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
Resumen: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
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ACERVO HF5415.5 V35 2014 (Navegar estantería) Ej.2 Prestado 06/12/2019 T40357

Incluye índice

Contents: Canvas. Customer profile ; Value map ; Fit Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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